When do you step in to help someone? At what point do you offer something to someone who may not know they need it?

My husband and I went to a local supermarket on Saturday. It was busy, as supermarkets usually are on Satudays. I told our cashier to hang in there because she looked ragged and tired. 

While we were checking out, her manager came up to ask her what time she wanted to take a lunch. She asked to take it late so that it would be close to the end of her shift when she got back.  

She said to me, "It's always busy on Saturdays. I just deal with it and move on," with a sour look on her face.

I thought, if you were educated, you wouldn't have to work in a place like this.

Is that pompous of me? Absoltuely not. I am not the brightest lightbulb in the box, but I do know the importance of education. I know that value it brings to my life. I was not comparing myself to her, but rather wishing that she could do something she loves - instead of working for $7.15 an hour at a job she hates. I felt the need to reach out to her and say, "Let me help you."

But, how do you help people who aren't aware they need to be helped? Some causes are cut-and-dry. People flock to them becasue they offer something they need. What if your cause was created for people who aren't aware they need help? People floating miserably through life,  teaching their children that it's ok to not go to college - those are the people I want the NCWBE to help. But how can I do it without sounding pushy? 

Maybe it starts with a movement, an empowerment, that shows women the path to freedom and financial stability. Maybe that's where I come in. I can sho them how to set themselves free. Teach them to fish so they can eat for a lifetime (cheesy, I know).

How do you promote your cause?