Is there such thing as Globally Local?
Posted August 24th, 2007 by Alyssa Royse
Today I heard a pitch from a company called Global ID Group (www.genetic-id.com), which is one of the leading international certifiers of Organic, non GMO foods for an increasingly global food chain. And it's given me some fascinating queries:
1. We can use technology and a global food chain to support local farmers around the world. That's cool. As someone who knows the cows my milk comes from, and the cows I eat, I am surprisingly intrigued by the notion of supporting a local farmer in India...
2. Ken Ross, who gave the presentation, told a little story about the general vitality of kids in India. We wondered aloud if it wasn't because the food they are eating is farm fresh, unprocessed. Now that's food for thought, as you think of mounting problems with childhood obesity and failing health in our country.
Your thoughts?
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Sounds cool
What would be really cool is if their certification label had an identifier on it that you could enter on a website, to pull up a page with a profile of the actual farm your item came from. Then everybody could have the experience you already have of knowing the cows that your milk comes from.
Or maybe they already do that? I haven't looked at the site yet.
Ensuring Trust
How do we really know if we are actually achieving the positive objectives we seek? Are we really protecting people to be healthier? Are we buying what we think we are? Well, technology approaches such as Global ID appear to provide the TRUST around products and brands because of independent certification. Looks like consumers should demand this certification to ensure they are getting what they think they are. And, companies who produce products find that this certification and supply chain audit protect them as well so they know they are delivering the products their consumers want. It's really a win-win: consumers can trust and companies can ensure that trust.